What is the difference between bookkeeping and accounting?

Bookkeeping is the day-to-day recording of financial transactions, while accounting focuses on analyzing that data to provide insights and financial reports. High quality bookkeeping ensures the maintenance of accurate records. Accounting uses those records to guide business decisions. Both are valuable.

What is a Fractional Controller?

A fractional controller owns the day-to-day financial operations behind the scenes. This includes clean books, timely closes, reconciliations, controls, and reporting, so leadership isn’t making decisions off guesses or gut feel.

You might need a fractional controller if:

• Your books are technically “done,” but you don’t fully trust them

• Month-end close drags on for weeks

• Reporting feels reactive, inconsistent, or unclear

• You’re growing faster than your current finance setup can handle

What is a Fractional CFO?

A fractional CFO partners with leadership on strategy, forecasting, and capital decisions. They turn financial data into forward-looking insight.

You might need a fractional CFO if:

• You’re making big decisions without clear financial visibility

• Cash flow feels tight despite revenue growth

• You’re planning to scale, hire, raise capital, or exit

• You want a financial thought partner, not just reports